There are basically a lot of things that makes you a successful real estate agent and one of them is to create an effective list of leads, that is, essential details of potential customers.
Coming up with a list of leads should not be a strenuous task for several machineries allows individuals to acquire one.
The following provides you with a brief insight on some of the most important aspects of generating real estate leads and what you as an individual agent can do to augment your sales-per-lead-effectiveness index.
Ø Estate Leads Instruments – Companies working on selling and buying lands and other valuable properties are equipped with machineries on generating a list with details about a potential customer in a specific area.
These leads may come from a third party lead generating agency or a result of an accumulated data from a certain site that caters to mortgage and real estates.
Choosing the right real estate broker host is critical to your success. You should be empowered to setup your lead preferences depending on your approved area of interest.
Ø Web Hosting – Websites are the number one resource among people who have access to an Internet connection. In a national survey conducted in 2003, practically more than 67% seek help for securing mortgage applications and allow lien transactions online while the rest of the population engages in a more conventional intermediary real estate broker.
Ø Fully Customizable Web Page Templates – Websites are an effective lead generator if you are already given the option to change your site interface settings right there when you need it. A customizable site desktop which permits individual users to change the way their site looks like, provide selections and choices to add features for sale enhancement and the like.
Ø Newsletters – While building your personal portal for potential clients in the marketplace is essential in all your real estate selling concerns, it is important not to forget that management programs should be treated on equal footing with web hosting and webpage template customization.
Stuff your site with informative agenda and provide a way where individual site visitors express their concerns regarding a particular offer. Issuing a newsletter to visiting customers is also one sure way of collecting details about their individual needs and tailor your future real estate offers according to their needs, which in turn, increase your active leads.
Ø Search Engine Ranking – Popular search engines like Google and Yahoo operate on a more simple yet direct search result platform. These search tools allow links from websites which bears the same name as the topic listed on their site thereby realizing the importance of pages and headline content naming.
Sunday, May 6, 2007
Telemarketing Your Way to Great Leads
Generating leads for your real estate business takes on different forms. Some do door-to-door, others building a network of contacts and referrals. But the most extensive method by far is telemarketing.
You may already be familiar with the concept of telemarketing, the most common form of which is making phone calls inquiring whether the person is interested in buying and/or selling property. Since many calls can be made within a short amount of time, it is a choice preferred more by those who want to reach hundreds to thousands of prospects in a given period.
Cold calls (the kind of telemarketing described above), however, are gaining unpopularity both for the prospect and the marketer. Prospects complain about being called at inconvenient times of the day, or simply cannot be bothered by a call they don’t want to receive. The government has responded to these complaints by enforcing the DNC (Do Not Call) Rule which compiles a list of people who’ve expressed they do not want telemarketers to call them. Telemarketers who violate this rule are subject to heavy fines and penalties.
However, there are other ways to telemarket successfully if proper steps are taken. More and more, cold calling is being replaced by response marketing. This is an integrated approach of ad placement and telemarketing.
What one does is place an ad in a magazine or newspaper indicating a phone number (usually toll-free) that readers may call for concerns about real estate. Callers may get to talk to a live agent or listen to a pre-recorded message. Live agents can answer the caller’s question and may eventually turn that call into a solid deal.
Some callers, however, prefer not to talk to a live telemarketer on the first call. They may not want to feel pressured into doing something they’re just considering for now. When this is the situation, a pre-recorded message works better. The caller can listen to a brief message stating how you can help them and even choose to have information like brochures faxed to them – all done automatically.
Telemarketing systems of this kind can identify the phone number of the caller, which becomes very useful for you when you start following up the calls. Another advantage of this kind of telemarketing is that if the caller has initiated the contact, you are allowed to call back that person without violating DNC rules in your state for a given period (check your local DNC rules for these).
No matter what kind of telemarketing method you choose to generate leads, always practice courteousness and handle all calls with both enthusiasm and respect. That new lead just might be your next big deal.
You may already be familiar with the concept of telemarketing, the most common form of which is making phone calls inquiring whether the person is interested in buying and/or selling property. Since many calls can be made within a short amount of time, it is a choice preferred more by those who want to reach hundreds to thousands of prospects in a given period.
Cold calls (the kind of telemarketing described above), however, are gaining unpopularity both for the prospect and the marketer. Prospects complain about being called at inconvenient times of the day, or simply cannot be bothered by a call they don’t want to receive. The government has responded to these complaints by enforcing the DNC (Do Not Call) Rule which compiles a list of people who’ve expressed they do not want telemarketers to call them. Telemarketers who violate this rule are subject to heavy fines and penalties.
However, there are other ways to telemarket successfully if proper steps are taken. More and more, cold calling is being replaced by response marketing. This is an integrated approach of ad placement and telemarketing.
What one does is place an ad in a magazine or newspaper indicating a phone number (usually toll-free) that readers may call for concerns about real estate. Callers may get to talk to a live agent or listen to a pre-recorded message. Live agents can answer the caller’s question and may eventually turn that call into a solid deal.
Some callers, however, prefer not to talk to a live telemarketer on the first call. They may not want to feel pressured into doing something they’re just considering for now. When this is the situation, a pre-recorded message works better. The caller can listen to a brief message stating how you can help them and even choose to have information like brochures faxed to them – all done automatically.
Telemarketing systems of this kind can identify the phone number of the caller, which becomes very useful for you when you start following up the calls. Another advantage of this kind of telemarketing is that if the caller has initiated the contact, you are allowed to call back that person without violating DNC rules in your state for a given period (check your local DNC rules for these).
No matter what kind of telemarketing method you choose to generate leads, always practice courteousness and handle all calls with both enthusiasm and respect. That new lead just might be your next big deal.
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